founder · new york
OUR STORY
Lauren Huff brought Icelandic skyr to New York. A thousand-year tradition, finding its place.

NORDIC BY NATURE.
LAUREN HUFF
Founder, Fönn
THE PEOPLE BEHIND FÖNN
WHO FOUNDED FÖNN?
Founded by Lauren Huff, Fönn brings Icelandic skyr to New York City. The menu serves bowls, smoothies, toasted sandwiches, matcha & coffee, with skyr at the heart of the food.
THE BEGINNING
THE FOUNDER STORY
A Harvard MBA and entrepreneur, Lauren Huff is Founder & CEO of Fönn, a new destination for organic Icelandic-style skyr (pronounced skeer), featuring innovative skyr bowls, smoothies and toasted sandwiches with skyr-based sauces. She also served as Chief of Staff for Katy Perry's De Soi. She oversees all aspects of Fönn, from brand and product development to operations, partnerships, fundraising and growth. Lauren first learned about skyr when she visited Iceland with a Nordic classmate while earning her graduate degree, and founded Fönn (pronounced fun) to bring the Icelandic skyr bar experience to the U.S. as a breakfast, lunch and snack alternative.
WHY FÖNN
“It is pronounced fun in English, and it means snowdrift in Icelandic. White, fluffy snow, like skyr. Icelandic has a lot of words for snow.”
Lauren Huff
THE SKYR STORY
CULTURED.
Behind every bowl is a tradition passed through generations. Discover where skyr comes from, how it is made, and the women who kept its culture alive.
ROOTED IN ICELAND. MADE FOR YOUR DAY.
OUR HOURS
7.30am – 2.00pm